Friendly Markets

Friendly Technologies is a leading provider of carrier-class platforms for IoT, Smart Home, and TR-069 device management


Friendly has been providing TR-069 device management solutions to carriers and service providers since 2007. When IoT and the Smart Home first emerged, Friendly leveraged its experience and extended its offering to the IoT and Smart Home markets. Today, Friendly provides a unified IoT platform for the management of LwM2M, MQTT, OMA-DM, and TR-069 devices – and a full solution for the Smart Home.

Friendly’s platforms enable its customers to generate new revenue streams in the Smart Home and IoT markets, such as Utilities, Transportation, Smart cities, and more.

Carriers and CSPs

Fixed/ Mobile network, internet and OTT providers benefit from a range of products and new services for subscribers - data, voice, video, IoT and Smart Home Friendly supports the markets ability to provide top tier service as well as new services. Device Manufacturers Device manufacturers for CSPs (communication service providers) and IoT, and Smart Home benefit from Friendly’s white labeled solution for device management, Smart Home and IoT platform.

IoT System Integrators

IoT system integrators can apply Friendly’s solution together with hardware from other providers to build best of breed full solution. In addition Friendly provides services including integration and dedicated applications for IoT.

Smart Home Providers

For those who want to provide SH business solutions for the residential and SOHO market, Friendly offers a Smart Home solution in a white labeled agreement or our brand (option for white labeling).


Device manufacturers who want to build a proprietary IoT platform for their products, managed remotely through Smart Home app, Friendly offers a comprehensive IoT platform on premises or on the cloud.