With the first introductions of Smart Home as a Service in the early 2010s, it was evident that Telcos and service providers will champion this service. Offering this new service enabled telcos to generate new revenue streams, attract new subscribers, and increase customer loyalty. Smart Home as Service is already being provided by a growing number of carriers and CSPs worldwide. Smart Home market amounts to $73,319M in 2019, according to Statista. However, significant challenges are yet to be solved to make the Smart Home service delivery as straightforward as of the triple-play services.
Challenge #1 - Avoiding the Hardware Lock-in and management of various HW brands on one platform
When rolling out a Smart Home service, the providers are facing a difficult choice. To use a single hardware manufacturer or multiple brands. Choosing a single HW vendor provider option may seem like a more cost-effective alternative with a more straightforward provisioning process. In the long run, however, it poses the risk of an HW vendor lock-in and a need to use (and purchase) a proprietary management platform with limited capabilities.
Deploying various HW brands enables telcos to apply Best of Breed approach. They can rollout a more flexible Smart Home service with significant CAPEX savings. This option doesn't generate an HW dependency, so that service providers can mix and match any HW brands and deploy a management platform of their choice. Yet, different HW brands speak different protocols. Easy connection of all of the types of Smart Home automation devices, regardless of their management protocol, to a single platform and their management on a unified platform is a significant challenge.
This challenge is so significant that we believe it can potentially slow down the Smart Home adoption rate and prevent the CSPs from hitting their growth targets.
Challenge #2 - A Need for Management and Subscriber Tools
Some of the standard Smart Home automation platforms include only management tools. Smart Home platforms should ideally have a full management and support set of tools - mobile application for the end-users, management dashboard, call center portal, and analytics for the service provider. Some of the standard Smart Home automation platforms come with management tools only, requiring further integration for full Smart Home management.
Challenge # 3 -Serving Various Market Segments for Increased ARPU
One of the most pressing needs that we hear about from our telco customers is being able to serve all market segments. Differentiation between various market segments, from standard residential to high-end residential subscribers and business customers, enables providers to offer premium services to those interested, increasing ARPU. Different market segments require different types of hardware and support availability. A carrier-grade Smart Home management solution needs to enable the ability to support and manage various market segments on one unified device management platform.
Challenge #4 - Faster Time-to-Market
Time-to-market is crucial for acquiring new customers and generating stickiness with customers. Every day counts. A Smart Home management platform has to facilitate fast service rollout and easy self-installation of Smart Home devices.
Challenge #4 - Operational Cost Reduction
To maintain profitability, Smart Home service providers need to continue operational costs optimization. To achieve that, they need to deploy Smart Home platforms capable of managing the entire lifecycle of connected devices, allowing for future firmware updates, changes in operation, and APIs. Proactive diagnostics and repair tools can enable further support optimization.
Friendly Smart Home Platform
Friendly's Smart Home platform is a full solution for the management and monitoring of household automation. Friendly has been providing device management solution to carriers and CPS worldwide since 2007. When IoT and Smart Home emerged, Friendly leveraged its experience and extended its offering to the IoT and Smart Home markets. Friendly's Smart Home platform was designed based on our deep understanding of Telco market needs. It enables service providers to introduce their own Smart Home automation service in the shortest time possible, offering various service packages.
Our Unique Smart Layer™ technology enables streamlined provisioning and management of multiple hardware brands on a unified platform, eliminating the need for costly development and integration efforts when adding new device types. This dramatically reduces time-to-market, enabling Smart Home Providers to start offering services faster, gaining a competitive edge, and capturing market share. Furthermore, the Smart Layer™ technology significantly reduces operational costs and increases ARPU.
Friendly Smart Home Platform offers a full management and support set of tools that include mobile application (for Android and ioS) for the end-users, management dashboard, call center portal, and analytics.
With Friendly's Smart Home Platform, carriers and CSPs can:
- Avoid hardware dependency while deploying Smart Home solution
- Integrate Smart Home platform with any application, portal or third-party software, including Amazon Alexa
- Automate Smart Home devices and sensors provisioning
- Shorten service rollout time
- Manage any types of devices and sensors on one multi-vendor platform
- Ensure high-level security, and much more!