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Carrier and xSPs are facing the challenge of reducing their costs & increasing thier ARPU, while providing data, voice and video services to non-technical users. Additionally, they need to monitor and improve QoS. Friendly offers a fully featured TR-69 and OMA-DM solution for Carriers/xSPs, mobile operators, and CPE vendors. It automates the deployment and support of data, voice and video services. Since 1997, Friendly has been providing support automation products to hundreds carriers and xSPs worldwide.